The Milky Way is a vegan fast food and beverage franchise. The concept is a mixture of Beyond Meat, a vegan meat company, and SpaceX, an astronautic company.

AMPT (Academic Multimedia Production & Training) at SAIC (School of the Art Institute of Chicago)

“AMPT” reminds me of the action of amping things up. Hence, I used the sharp diagonals to portray that energy. The shape is also inspired by the film strip, which refers to AMPT’s specilization in producing photography and videos for the school. The Gotham typeface adhere to the school’s brand identity.

The Connected We

The Connected We is a psychology club at The Olympia School. The concept is speech bubble mixed with a jar of magical potions. Targeted audience: students, teenager, young adults.

Sugar & Slime is a slime business owned by a chemistry enthusiast. The adorable sugar cube is combined with the hexagon benzyne ring often found in organic compounds. Targeted audience: teenager, children.